Thomas Keller stopped in Toronto for his book tour of Bouchon Bakery. The Cookbook Store hosted the event at Isabel Bader Theatre and about 500 were in attendance that rainy and stormy night. The event consisted of an on-stage interview with Cookbook Store's Alison Fryer, which was then followed by questions from the audience, and a book signing.
Having caught a cold and with two tickets months bought months prior, I was terrified that I wouldn't be able to attend that night. Luckily I managed to conserve enough energy to attend early to nab seats on the side where I could muffle my coughs. (I guess if it came down to more bed rest, I would have just sent Howard to go pick-up our book and record the event for me to watch at home.)
To my surprise, the books were all pre-signed! We later found out online that he signed approximately 700 copies in under 90 minutes. While I'm disappointed that we didn't get our books personalized, this turned out for the best. It was late after the interview and I didn't think my ailing body would have lasted in the long line-up. Plus, we were told that in order to keep the line moving, there would be no one-on-one photos during the signing.
The night started with a quick poll from Alison -
How many attended when Thomas Keller was in Toronto last time? Not a lot of hands went up.
How many work in a restaurant or the food industry? Quite a few raised their hands!
How many have eaten at a Keller's establishments? About 70-80% of the audience had their hands raised!
Howard and I first learned of Thomas Keller in the summer of 2010, when Ad Hoc at Home was released. That book had received so much buzz that we finally had to take a look to see what the fuss was about. Now, when we travel to a city (New York City; Las Vegas) with one or more of his famed eateries, we make sure it's on our list of things to visit.
But back to the night's presentation, Thomas admits that he doesn't know that much about baking, which is why he's happy that Sebastien Rouxel's name is on the cover. He says it's very much Sebastien's book (image above).
Thomas was very blunt and straightforward with his answers. We found ourselves surprised at how honest he was. Having never met him before that night and going through Ad Hoc at Home, the book presented Thomas in such a playful manner, but he's quite serious. He blatantly tells us that he has no idea who the home cook is. He isn't trying to write a cookbook for "you" because he doesn't know who you are. He reasons that home cooks and bakers vary from those who don't know how to boil water to those that could likely cook better than him. He even admits that we can't make great bread at home - we simply don't have the right ovens for it. Luckily, Bouchon Bakery does come up with a solution and the sections in the book about bread are very detailed.
And despite there being measurements in the book, throw out your measuring cups! Always use a kitchen scale. He bemoans that their publisher made them keep the measuring cups in it. He explains that the result of reducing the bakery's large recipes meant exact measurements, like 154 grams. Don't round it to 150 grams. That way, if the recipe is doubled, it is still correct. If you start rounding the recipes, you'll be 20 or 30 grams over or under when you scale the recipe up or down. Precision. It's all about understanding precision in the bakery.
Next, he tells us to practice and have patience. No one is born knowing how to do things. Thomas does warn us to not be too ambitious. Start with the simplest and easiest recipe. At the end of the day, we all want to be successful. Starting with the easiest recipe will help give you confidence and courage. Do them over and over again to know the nuances of the ingredients. Then, slowly work your way up to the more difficult recipes. So if you get Bouchon Bakery for the holidays this year, start with the chocolate chip cookie.
The conversation then steered away from baking and went back to Thomas's beginning - The French Laundry Cookbook. People tell him they started cooking because of that book. He's surprised to hear that, but feels blessed to have impacted people, it reminds him of what his responsibilities are. He tells us that we have to plan for our future. We won't be able to do what we do now when we are 40, 50, or 60. It's physically demanding to work in a kitchen.
Thomas then covers the three steps for any business to become successful. One, hire the right people. Two, be committed to training them. This means that training does not end after two weeks. It's impossible. The first week you're just learning where everything is. The second week, maybe you're placing faces with names. You haven't even gotten to learn your job yet. He drives this to the point with an example that parents don't take the training wheels off bikes or flotation devices off their children after two weeks. Three, mentor so that they become better than you. If they don't, you didn't do a good job. It's always about the next generation.
So, will there be a Per Se cookbook? It would be years of dedication, but Thomas didn't reveal whether this was in the works. But he was pretty confident in answering that he will not be opening any more restaurants.
We didn't find that many of the audience questions very helpful, so let's go on with a look at the book:
Since I've been on a macaron-making binge, this recipe was the first one I flipped to.
Bouchons!
Howard spotted the crêpe cake recipe and has already demanded I make it for his birthday next year.
Oh là là indeed. Those look so good! I'd like to claim the one on the right.
The back pages of the book includes staff photos from each Bouchon Bakery location! This is such a nice tribute to the people who work there!
Thomas Keller managed to meet with a few writers during his short Toronto visit, you can read about it on The Grid, Citytv, and Maclean's.
Special thanks to Bonita from Thomas Allen & Sons Ltd. and to the team at the Cookbook Store for organizing the event!
WE'VE MOVED
Hello!
Thank you for the amazing 8 years here at A Baked Creation, we can't thank you enough for the memories! But we've decided to move over to a new site - Sincerely, Syl. Please join us there for future posts on all the things you loved here!
Thank you for the amazing 8 years here at A Baked Creation, we can't thank you enough for the memories! But we've decided to move over to a new site - Sincerely, Syl. Please join us there for future posts on all the things you loved here!
Sincerely,
Syl
Showing posts with label author. Show all posts
Showing posts with label author. Show all posts
Monday, November 5, 2012
Saturday, December 4, 2010
Cake Pops with Bakerella
Um... you all know Bakerella right? If her name and wonderful blog doesn't ring a bell, maybe her irresistible mini treats will? Cake pops or more specifically the cupcake pop!
Bakerella went touring around North America to promote her cute book, Cake Pops. Now, I don't know about you, but I've been checking in book stores ever since the book's release, but never found one. I chalked it up to it being a bestseller. Which it was. On the New York Times Bestsellers List.
So I was pretty excited to see this post about her visit to Toronto. Yay! I would finally get a copy of the book, get to meet her, and have my book signed!
I should have been there earlier. My mind slipped on Saturday morning as I thought the event was at 1pm. Luckily I knew that something wasn't right and I managed to get to Williams-Sonoma at 12:05. I love that they drew a cake pop on the sign.
But that doesn't mean I was even close. Sigh, my original plan was to arrive at 11:30am. But I was on tip-toes and was able to hear the Q&As. Howard, being much taller, was very kind to take photos for me.
Whoohoo! The photo's a little fuzzy (Howard!) but I think you can still see the Canadian-themed cake pops Carolynn Sheu (thanks for letting us know) from Ottawa made - moose and beaver! I kind of blanked out when I sat down and didn't say anything. But Angie was very sweet, commented on our bangs, and asked if I liked to bake and I blurted out that I've never tried making cake pops before. *smacks head*
But I will. Now that I have the book and a holiday coming up. I will make cake pops!
Also, you might see the colour of the pumps she was wearing...
Her sharpie marker is the same colour as her shoes. Don't you love it when your accessories match like that?
As a nice surprise, we were given buttons after the signing! I love them - cupcakes, robots, and little snow people. Thank you for visiting Toronto! =)
Bakerella went touring around North America to promote her cute book, Cake Pops. Now, I don't know about you, but I've been checking in book stores ever since the book's release, but never found one. I chalked it up to it being a bestseller. Which it was. On the New York Times Bestsellers List.
So I was pretty excited to see this post about her visit to Toronto. Yay! I would finally get a copy of the book, get to meet her, and have my book signed!
I should have been there earlier. My mind slipped on Saturday morning as I thought the event was at 1pm. Luckily I knew that something wasn't right and I managed to get to Williams-Sonoma at 12:05. I love that they drew a cake pop on the sign.
But that doesn't mean I was even close. Sigh, my original plan was to arrive at 11:30am. But I was on tip-toes and was able to hear the Q&As. Howard, being much taller, was very kind to take photos for me.
Whoohoo! The photo's a little fuzzy (Howard!) but I think you can still see the Canadian-themed cake pops Carolynn Sheu (thanks for letting us know) from Ottawa made - moose and beaver! I kind of blanked out when I sat down and didn't say anything. But Angie was very sweet, commented on our bangs, and asked if I liked to bake and I blurted out that I've never tried making cake pops before. *smacks head*
But I will. Now that I have the book and a holiday coming up. I will make cake pops!
Also, you might see the colour of the pumps she was wearing...
Her sharpie marker is the same colour as her shoes. Don't you love it when your accessories match like that?
As a nice surprise, we were given buttons after the signing! I love them - cupcakes, robots, and little snow people. Thank you for visiting Toronto! =)
Sunday, November 7, 2010
Baked with Matt Lewis and Renato Poliafito
During the last week of October, I found out that Matt Lewis and Renato Poliafito (from Baked) were coming to Toronto for their book tour! Whoopie! I was pretty ecstatic because it was a close enough location (Yorkdale Shopping Centre) for us to get to, but I was a little sad that it started at 5:00pm on Thursday. At that time... I would be just leaving from work... downtown!
Now, because I have the best partner in the world, Howard agreed to go at 5:00pm and fill me in on what I missed as I took the subway to get to Williams-Sonoma as soon as possible. He snapped photos for me, took notes during their demonstration, and lined-up to have my two cookbooks signed. Sigh, he's a keeper! Here, he'll fill you in on the event:
Howard: I got there a little before 5pm and they were in the middle of being interviewed. Not too long after I showed up, a small crowd began to gather with their new book (Baked Explorations) in hand. At about a quarter after five Matt and Renato started their demonstration on how to make their famous sweet and salty brownies - the old school way - the same way they still do in their bakeries.
As they started baking, they chatted briefly about how they became known nationwide via Oprah's "O List" in an issue of the O Magazine. Hearing their funny take on how it all began for them was a lot more interesting than just knowing they were featured in the O Magazine.
During the Q&A, someone asked about their experience on Throwdown with Bobby Flay where they battled for the best peanut butter banana cream pie. Consensus say they were robbed and Bobby Flay look out, they want a rematch.
It was clear to see that both Matt and Renato love what they do. Their friendly and humorous nature made them easy to like and I must say it helped make this event into one of the better promotional experiences I've attended. I had a good time. It was nice meeting you guys.
Oh and here are the samples of their famous sweet and salty brownies (above). I wanted to take more than one, but I decided I should behave. Sylvia arrived around 6pm and didn't miss out on meeting them (or the samples). Back over to Sylvia...
Sylvia: I gave Howard a call once I was off the subway and he told me to run. Hmph! They weren't even leaving yet! They were signing extra books for the store and chatting with a few people there. I spotted someone wearing their Baked hoodie too (dedicated fan!).
Well, I went up to finally meet them and they are two seriously nice and funny guys. Of course we're gushing about them and they're asking us about our blog and what camera we were using (showed them our trusty point-and-shoot - disbelief ensued). We talked about visiting Baked during our trip to New York in the summer and really, we can't wait to visit them again some day.
Other people came up to have their books signed, so we backed off and I found brownie samples left! Yum!
I usually never do this, but I became a dork and had my photo taken with them (thanks for being an awesome cameraman Howard). So many thanks again to Matt and Renato for visiting Toronto for their book tour and we hope to see you again!
My signed copies of Baked: New Frontiers in Baking and Baked Explorations: Classic American Desserts Reinvented. Thanks guys! =)
Now, because I have the best partner in the world, Howard agreed to go at 5:00pm and fill me in on what I missed as I took the subway to get to Williams-Sonoma as soon as possible. He snapped photos for me, took notes during their demonstration, and lined-up to have my two cookbooks signed. Sigh, he's a keeper! Here, he'll fill you in on the event:
Howard: I got there a little before 5pm and they were in the middle of being interviewed. Not too long after I showed up, a small crowd began to gather with their new book (Baked Explorations) in hand. At about a quarter after five Matt and Renato started their demonstration on how to make their famous sweet and salty brownies - the old school way - the same way they still do in their bakeries.
As they started baking, they chatted briefly about how they became known nationwide via Oprah's "O List" in an issue of the O Magazine. Hearing their funny take on how it all began for them was a lot more interesting than just knowing they were featured in the O Magazine.
Fun fact: Matt doesn't like brownie corners while Renato likes them.
During the Q&A, someone asked about their experience on Throwdown with Bobby Flay where they battled for the best peanut butter banana cream pie. Consensus say they were robbed and Bobby Flay look out, they want a rematch.
It was clear to see that both Matt and Renato love what they do. Their friendly and humorous nature made them easy to like and I must say it helped make this event into one of the better promotional experiences I've attended. I had a good time. It was nice meeting you guys.
Good news: Williams-Sonoma will soon be carrying their brownie mix.
Oh and here are the samples of their famous sweet and salty brownies (above). I wanted to take more than one, but I decided I should behave. Sylvia arrived around 6pm and didn't miss out on meeting them (or the samples). Back over to Sylvia...
Sylvia: I gave Howard a call once I was off the subway and he told me to run. Hmph! They weren't even leaving yet! They were signing extra books for the store and chatting with a few people there. I spotted someone wearing their Baked hoodie too (dedicated fan!).
Well, I went up to finally meet them and they are two seriously nice and funny guys. Of course we're gushing about them and they're asking us about our blog and what camera we were using (showed them our trusty point-and-shoot - disbelief ensued). We talked about visiting Baked during our trip to New York in the summer and really, we can't wait to visit them again some day.
Other people came up to have their books signed, so we backed off and I found brownie samples left! Yum!
I usually never do this, but I became a dork and had my photo taken with them (thanks for being an awesome cameraman Howard). So many thanks again to Matt and Renato for visiting Toronto for their book tour and we hope to see you again!
My signed copies of Baked: New Frontiers in Baking and Baked Explorations: Classic American Desserts Reinvented. Thanks guys! =)
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